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B2B viitamismeilide mallid

Üldiseks äriteadmiseks on saamas fakt, et olemasolevate klientide hoidmine on iga ettevõtte olemasolu ja edu alus. Siiski on uute klientide hankimine endiselt ettevõtte kasvu kõige olulisem tõukejõud, eriti B2B tööstuses. Siin tuleb mängu viiteturundus. Paljud uuringud on tõestanud, et viitamised tekitavad kõigi turunduskanalite seas kõrgeimad konversioonimäärasid. Jätkake lugemist, et teada saada, miks viiteturundus on B2B ettevõtetele võimas ja väärtuslik ning kuidas saate oma praegustelt klientidelt viiteid küsida (lisatud on 10 B2B klientide viitamismeili malli).

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Milline on soovituste väärtus B2B-s?

  • Vastavalt Harvard Busineess arvustusele , 84% B2B ostjatest alustavad ostuprotsessi suunamisest ja vastastikused soovitused mõjutavad enam kui 90% kõigist B2B ostuotsustest. 
  • Selgus statistika, mille kogus Influitive, et 69% viitamise programmidega B2B ettevõtetest teatab müügile kuluva aja vähenemisest, 59% klientide eluea kõrgemast väärtusest ja 71% kõrgematest konversioonimääradest.
  • a href=”https://faculty.wharton.upenn.edu/wp-content/uploads/2013/05/Schmitt_Skiera_VandenBulte_2013_Referrral_Programs_2.pdf”>Wharton School of Business uuringu kohaselt, viidatud kliendihankimine maksab palju vähem ning tal on suurem lojaalsus ja potentsiaal alles jääda. Tegelikult on viidatud kliendi eluaegne väärtus 16% kõrgem kui viitamata kliendil.
  • CustomerGauge leidsid oma küsitluses, et viitamistegevus moodustas vähemalt 20% uuest müügist, samas kui viidatud võimalused suleti umbes 20. päeval võrreldes 100. päevaga viitamata tehingu puhul.
  • IDC ja LinkedIn teatasid et 76,2% ettevõtete ostjatest eelistab koostööd soovitatud müüjatega ja 73% eelistab koostööd soovitatud müügiesindajatega.
Peter Komornik

LiveAgent ühendab suurepärase reaalajavestluse, piletisüsteemi ja automatiseerimise, mis võimaldavad meil pakkuda erakordset teenindust oma klientidele.

Peter Komornik, CEO
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10 B2B kliendi viitamise e-kirja malli

Püsikliendiltsoovituse küsimine


Hi [Name],

Hope things are going well with you.

I’m so glad to hear that [Product/ Service name] has been working so well for you and your team. I knew that we’d be able to drive significant impact for [their Company].

Given the success you’ve seen, I wondered if you might know of any [friends/ colleagues/ other companies in the area] who are also looking to [achieve specific goals] and would benefit from our [product/ service]. I would love to help them achieve similar growth.

If so, could you facilitate an intro? I’d be happy to sit down with them afterward for a completely free 1-hour consultation to figure out their needs and what we could offer them.

If they want to know more about what we do, feel free to direct them to our website: www.yourwebsite.com.

Let me know if anyone comes to mind, or if there’s anything else I can do for you.

Regards,
[YOUR SIGNATURE]

Uuelt kliendilt soovituse küsimine


Hi [Name],

I’m happy to hear you’ve had such a great experience with our team so far. I knew we could help, and I’m pleased you’re seeing results so quickly.

I trust our team will take care of you through the rest of the onboarding process, but you can always reach back out to me with any questions. In the meantime, since things are going well, do you know anyone else who might want similar results?

I’ll gladly meet up with them and discuss how we can work together.

Best Regards,
[YOUR SIGNATURE]

Ühekordselt kliendilt soovituse küsimine


Hi [Name],

I hope you’re doing well.

As I mentioned during our last [meeting/ call], I have time on my hands now that our project is over. Once again, I’m happy that we managed to pull off such awesome results together! Do you by any chance know somebody who’d be interested in our services?

In case anyone comes to mind, just point them to our website www.yourwebsite.com, and I’ll take it from there.

Regards,
[YOUR SIGNATURE]

Soovituse palumine kliendirahulolu uuringu järgselt


Hi [Name],

I just saw that you gave us a great score on the customer satisfaction survey you completed a few days ago. I’m so happy to hear we’ve met — and maybe even exceeded — your expectations with [Product/ Service name].

Can you please do me a favor? I’m trying to find others who would benefit from the same features you’ve enjoyed. Is there anyone you can think of who might also have a need for our [product/ service]?

Thanks in advance,
[YOUR SIGNATURE]

Järelkontaktina soovituse taotlemise e-kiri


Hi [Name],

It’s been a few weeks since we wrapped up our work together — I hope everything is still going well with you and the team.

I know I’ve asked before, but is there anyone you can introduce me to that might also be interested in our [product/ service]? I’d hate for them to miss out if they’re [experiencing the same pain point you were].

Best,
[YOUR SIGNATURE]

Kliendi viitamisprogrammi kutse e-kiri


Hi [Name],

Are you satisfied with [Product/ Service name]? Then share your positive experience with your peers so that they can [major benefit your product or service provides].

As a thank you, you will receive [perks for the customer]. Learn how our referral program works below:

[Brand’s Referral Program details]

Feel free to reach out if you have any questions or need assistance – we’re always here to help!

Cheers,
[YOUR SIGNATURE]

Viitamismeili mall mida kliendile kasutamiseks saata


Dear [Referral name],

I hope you’re doing well!

I’m not sure if I’ve mentioned it to you before, but I’ve been working with [Your name/ Company name] for [number] years now and I’ve had a really great experience. So I wanted to connect you two because I thought [his/ her/ their] [product/ service] might be of use to you, too, based on our previous conversations.

I’ve cc’ed [Your name] to put you directly in touch. I’ll let you folks take it from here and decide if [Your name/ Company name]’s [product/ service] is a good fit for you, too!

Best,
[YOUR SIGNATURE]

Pikaajalise kliendi tänamine soovitamiste eest


Hi [Name],

I just wanted to drop you a line to thank you for referring your [colleague/ friend] [Referral name] to [Your company]!

I’m excited to share that we’re going to work together on [Project/ Service/ Initiative] over the next several months, and hopefully [Your product/service offering] will be as helpful for them as it has been for you.

As a thank you for making the connection, I’ve asked our accounting team to issue a $*** credit to you. You should see it appear on your next invoice, but please contact me if you have any issues.

Thanks again, and please let me know if you can think of anyone else I should reach out to.

I look forward to talking again soon.
[YOUR SIGNATURE]

Ühekordse kliendi tänamine soovitamise eest


Hi [Name],

I wanted to take a moment to thank you for referring [Referral name] to me.

It means so much to me that you were happy enough with the work that we did together to share my name with someone who you want to see succeed. Thank you for giving me the opportunity to help [him/her/them] [details on what you help with], too.

If I can be of service at any point in the future, please don’t hesitate to reach out – I’d be thrilled to work together again.

Best,
[YOUR SIGNATURE]

Järelmeil pärast ebaõnnestunud soovitust


Hi [Name],

Thanks again for referring [Referral name] to me. Unfortunately, it doesn’t look like we’re a fit for each other right now. But if that changes and they sign up for a service plan in the future that qualifies you for our referral bonus, I’ll let you know right away.

As always, feel free to reach out, if there’s anything I can do for you.

Regards,
[YOUR SIGNATURE]

Millal klientidelt viiteid küsida?

  • Klient on Teie ettevõtte juures olnud piisavalt kaua, et teada Teie toote/ teenuse väärtusest.
  • Klient kasutab aktiivselt Teie toodet/ teenust ja ütleb Teile, kui rahul ta on.
  • Teate, et olete nende tagasiside põhjal ületanud kliendi ootusi.
  • Klient vastas teie NPS-i küsitlusele positiivselt/jättis positiivse arvustuse.
  • Olete saavutanud projekti olulise verstaposti/lõpetanud projekti edukalt.
  • Klient suunas teisi juba Teie juurde küsimata (tõenäoliselt teevad nad seda uuesti, kui küsite).
  • Olete käivitanud uue (või muutnud olemasolevat) kliendisuunamise programmi.

Korduma kippuvad küsimused

Mis on viiteturundus?

Viiteturundus on turundusmeetod, mis genereerib juhtnööre suuõna kaudu. Viiteturunduse eesmärk on aidata ettevõtetel uusi kliente saada, julgustades olemasolevaid kliente neile uusi kliente suunama.

Kuidas motiveerida kliente suunamisi tegema?

Kui Teil on hea maine, viitavad kliendid Teie ettevõttele suurema tõenäosusega. Klienditoe tarkvara LiveAgent võimaldab Teil jälgida klienditeeninduse taotlusi ja aja jooksul oma mainet parandada.

Mis on viitemeilide eelised?

Suunamismeilide eelised on suurenenud klientide hoidmine, parem kaasatus ja uued kliendid.

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