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  • Turunduse e-kirja mallid

Turunduse e-kirja mallid

Vastavalt Statista andmetele ulatus globaalsete meilikasutajate arv 2019. aastal 3,9 miljardini ja 2024. aastal peaks see kasvama 4,48 miljardini. Seetõttu kulutavad ettevõtted üha rohkem e-posti turundusele ja kasutavad seda potentsiaalsete klientide meelitamiseks, olemasolevate klientide hoidmiseks, müügi suurendamiseksi ja ROI kasvatamiseks. Tõhusad meiliturunduse kampaaniad suudavad seda kõike teha. Kuna see on üks kuluefektiivsemaid ja konversioonirikkamaid digitaalturunduse vorme, peaksid globaalsed e-turunduse kulutused lähiaastatel veelgi suurenema. Vaadake rohkem põhjuseid, miks peaksite e-posti turundusele tähelepanu pöörama ja saage inspiratsiooni meie 10-st turundusmeili loomise mallist.

Miks on meiliturundus Teie ettevõtte jaoks hädavajalik?

Ükskõik, kas soovite hankida rohkem kliente või tugevdada oma suhteid olemasolevatega, võib meiliturundus aidata Teil jõuda oma otse vaatajaskonnani ja juhtida äri. Vaadake järgmist statistikat, mis tõestab, et meiliturundus on väärtuslik tööriist igas suuruses ja igas sektoris ettevõtetele:

  • Iga e-posti turundusele kulutatud 1 dollari keskmine tootlus on 0,38 dollarit
  • 80% ärispetsialistidest nõustuvad, et meiliturundus soodustab klientide hankimist ja hoidmist.
  • E-posti konversioonimäärad on kõrgemad kui sotsiaalmeedia ja otsingumootori tulemused kokku.
  • 72% tarbijatest eelistab oma ärisuhtluse allikana meili.
  • 61% tarbijatest naudib reklaammeilide saamist kord nädalas, samas kui 38% sooviks, et e-kirju tuleks veelgi sagedamini.
  • 88% nutitelefoni kasutajatest kontrollivad aktiivselt oma telefonis e-kirju. See muudab selle populaarsemaks kui ükski teine rakendus nii iPhone’i kui ka Androidi jaoks.
E-posti turundus LiveAgentis
E-posti turundus LiveAgentis

10 turunduse e-kirja malli

McKinsey Global Institute aruanne näitas, et keskmine suhtlemistöötaja kulutab hinnanguliselt 28% töönädalast e-posti haldamisele, mis moodustab peaaegu kolmandiku nende tööajast. Üks viis selle aja vähendamiseks on valmis meilimallide kasutamine. Siin on 10 peamist meilimalli (mis põhinevad meilide tüüpidel, mida turundajad tõenäoliselt korduvalt saadavad), mida saate kasutada lähtepunktina ja kohandada oma turunduskampaaniate ja väljaminevate turunduskommunikatsioonide jaoks.

Klienti tervitav turunduse e-kiri template


Hi [NAME],

We’re excited to welcome you to the [Brand] family!

Every single one of us is here to make sure you’re happy with [Product]. Firstly, let’s make sure your account is set up properly.

Watching our Onboarding Tutorial will help you familiarize yourself with [product]. It covers how to complete your set up process, key features of your account, plus some handy tips and tricks.

Onboarding Tutorial Video

If you need any help at all, drop us a line anytime at (email) or Tweet us @brandname We’ll be more than happy to lend a hand!

Until next time,
[YOUR SIGNATURE]

Uudiskirja tellimise e-kiri 


Hi [NAME],

Thank you for subscribing to [Brand’s] Weekly Newsletter!

By signing up for our newsletter, each week you’ll be the first to hear about our [updates/ news/ hot deals/ events/ webinars] and receive exclusive content straight to your inbox.

Want more? Follow us on Facebook and Twitter to get your daily dose of advice, helpful tips, and industry trends.

Best,
[YOUR SIGNATURE]

To ensure that our messages arrive (and don’t go to your junk or bulk email folders), please add (email) to your address book.

Kliendi uuesti kaasamise e-kiri


Hey there!
I noticed you haven’t logged into your account in quite some time, so I just wanted to take a moment to check in with you and see if there’s anything I can help you with.
Feel free to continue working on your account at www.companywebsite.com and please reach out to me if I can be of any assistance.
If you need a refresher on how [Product/ Service] works, check out our quick user guide.
Hope to see you back again soon,
[YOUR SIGNATURE]

Ostukäru hülgamise e-kiri


Hey [NAME],

We noticed that you left a few items in your shopping cart. We’re low on stock, so they could sell out quickly! But don’t worry, it’s not too late yet. Here’s what you wanted to get:

Item 1
Item 2
Item 3

Click this link to get back to where you left off and complete your purchase: customer’s cart

Thanks for shopping with [Brand]! If you have any questions or issues during the checkout process, we’re always here to help.

Best,
[YOUR SIGNATURE]

Konto tühistamise e-kiri


[NAME],

We’re sorry to see you go! 🙁 Your current subscription will remain active until [Date]. We’ll automatically downgrade you to a free account after that date, but you’ll always be able to access your account.

If you’d like to reactivate your account, simply click the button below:

Reactivate My Account

If you have any questions, feel free to reach out to us at any time.

We’ll miss you!
[YOUR SIGNATURE]

Veebiseminari väljakuulutamise e-kiri


Hi [NAME],

Join us for a live webinar on [Date/ Time] to find out the most effective ways to [details on what the webinar is about]. Together with our Head of Marketing, [Name], we’re going to squeeze in as much practical info as we can under 60 minutes. You won’t want to miss this! Here’s what we’ll cover:

How you can […]
Best practices on […]
Simple strategies to improve […]

[Save Your Seat]

If you register today, we’ll send you the recording of the webinar as an added bonus for free.

See you there!
[YOUR SIGNATURE]

Toote/teenuse uuendamise e-kirja mall


Hi [NAME],

This summer has started quite productively for [Company] as we’ve been working hard on a few long-awaited updates to [Product] that make it stronger, faster, and more useful to you. The updates are now live and you can read more about them on our blog: blog post link

Here are our top 3 features from the past 3 months:

Feature 1 (From now on you can …)
Feature 2 (We’ve added …)
Feature 3 (The tool now supports …)

We’d love to hear your thoughts on our latest updates – which one of them have you tried already? And as always, let us know if there’s anything we can do to make your experience with [Company] better.

Best Regards,
[YOUR SIGNATURE]

Kaasturunduse partnerluse e-kirja mall


Hi [Name] ,

I run co-marketing partnerships at [your company], a [what your company does] that’s recognized for [what your company is recognized for]. We have an audience of [audience persona and audience size] that has shown interest in [what their company does].

My team focuses on partnerships with companies like yours – we’ve also worked with [examples of other companies you’ve worked with]. I believe there’s an opportunity for us to partner on [asset you’d like to partner on] to [end goal you’d like to achieve].

Would you be interested in talking about partnership opportunities between [their company] and [your company]? If you’re not the best person to continue a conversation with, would you mind introducing me to someone I could speak with?

Looking forward to hearing from you,
[YOUR SIGNATURE]

Külaliste ajaveebi postituse pakkumise e-kiri


Hi [NAME],

I’ve been a subscriber and a big fan of [Blog Name] for some time now – and I’ve especially enjoyed reading one of your recent posts about [details of a blog post]. I noticed there was no article covering [the aspect they haven’t covered]. So, I thought I’d write a draft and see if you would be interested in publishing it on your blog.

Please find the draft attached. Does this sound like something that would be suitable for your readers? If you’re interested in publishing it, I would be excited to see it go up! If you’d like me to make any revisions, I can do that too.

Looking forward to your feedback,
[YOUR SIGNATURE]

Külaliste ajaveebi postituse tagasilükkamise meil


Hi [NAME],

Thank you for sending over the article on [article topic]. However, I will have to pass on this piece because it doesn’t completely meet our guidelines for guest posts. Besides, we already have a couple of articles about this topic, you can check them out here: links to previous posts.

However, I’m open to another pitch from you in the future. If you have any questions about our guest post guidelines, don’t hesitate to reach out.

Thanks again and hope to hear from you soon,
[YOUR SIGNATURE]

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Turunduse e-kirja mallid – korduma kippuvad küsimused

Kas meiliturundus on ikka asjakohane?

Meiliturundus on endiselt võimas tööriist, mida saab kasutada oma ettevõtte või organisatsiooni reklaamimiseks. See on taskukohane viis klientide ja klientidega ühenduse pidamiseks, pakkudes kiiret ja mugavat võimalust klientide lojaalsuse suurendamiseks.

Milline on turundusmeili optimaalne pikkus?

Turundusmeilid peaksid olema lühikesed ja täpsed. Kunagi ei tea, kui palju aega Teie kliendil selle lugemiseks on, seega on oluline, et see oleks lühike. Meilisõnumi optimaalne pikkus on 4–6 lauset, tavaliselt alla 200 sõna.

Miks peaksite kasutama turundusmeili malle?

Turundusmallide kasutamine säästab aega ja vaeva, kui soovite turundussõnumis tavapärase töövoo osana teha samu muudatusi.

{ “@context”: “https://schema.org”, “@type”: “FAQPage”, “mainEntity”: [{ “@type”: “Question”, “name”: “Miks peaksite kasutama turundusmeili malle?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “Turundusmallide kasutamine säästab aega ja vaeva, kui soovite turundussõnumis tavapärase töövoo osana teha samu muudatusi.” } }, { “@type”: “Question”, “name”: “Kas meiliturundus on ikka asjakohane?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “Meiliturundus on endiselt võimas tööriist, mida saab kasutada oma ettevõtte või organisatsiooni reklaamimiseks. See on taskukohane viis klientide ja klientidega ühenduse pidamiseks, pakkudes kiiret ja mugavat võimalust klientide lojaalsuse suurendamiseks.” } }, { “@type”: “Question”, “name”: “Milline on turundusmeili optimaalne pikkus?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “Turundusmeilid peaksid olema lühikesed ja täpsed. Kunagi ei tea, kui palju aega Teie kliendil selle lugemiseks on, seega on oluline, et see oleks lühike. Meilisõnumi optimaalne pikkus on 4–6 lauset, tavaliselt alla 200 sõna.” } }] }
Tagasi Mallide juurde Looge konto TASUTA

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