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  • Ostujärgsed e-posti mallid

Ostujärgsed e-posti mallid

Sõltumata sellest mida Te kellele müüte —  olgu tegemist korduva kliendiga või esmakordse ostjaga – hästi kirjutatud ja ajastatud automaatsed ostujärgsed e-kirjad võivad omada suurt positiivset mõju Teie ärile. Seda tüüpi e-kirjad võivad aidata Teil hoida kliente Teie brändiga seotuna, toita pikaajalisi kliendisuhteid ja luua rohkem kordusmüüke. Ostujärgsed meilikampaaniad on ka üks lihtsamaid ja tõhusamaid taktikaid klientide lojaalsuse ja säilitamise parandamiseks. Ja kuna uute klientide meelitamine maksab tavaliselt viis korda rohkem kui olemasolevate säilitamine – peaksid need e-kirjad kindlasti olema osa Teie e-posti turundusstrateegiast. 

Asose ostujärgne e-kirja mall
ASOSe ostujärgne e-kirja mall

Miks saata ostujärgseid e-kirju?

Ostujärgsetel e-kirjadel on kõigi e-posti turunduskampaaniate kõrgeim avamise ja klikkimise määr. Tegelikult näevad Klaviyo andmete kohaselt ostujärgsed e-kirjad 217% kõrgemat avamismäära, üle 500% kõrgemat klikimäära ja 90% suuremat tulu saaja kohta kui Teie keskmine meilikampaania. Harvard Business Reviews avaldatud Medallia (kliendikogemust pakkuv ettevõte) uurimuses leiti ka, et kliendid, kellel olid parimad varasemad kogemused, kulutavad 140% rohkem kui need, kellel oli varasem kogemus kõige kehvem.

Ostujärgseid e-kirju saab kasutada:

  • Klientide julgustamiseks, et nad naaseksid Teie veebilehele
  • Järgmisele ostule aluse panemiseks
  • Uute ostjate püsiklientideks konverteerimiseks
  • Parema kliendikogemuse loomiseks
  • Kliendisuhete ehitamiseks
  • Klientidelt tagasiside hankimiseks

Ostujärgse e-kirja teemaread

  • Täname teid [brändi] ostu eest
  • Teie tellimuse kinnitus
  • Suur Tänu Teie tänase ostu eest
  • Aitäh suurepärase maitse eest!
  • Vinge. Tore, et leidsite midagi, mis Teile meeldib!
  • Teie tellimus on teele pandud
  • Teie tellimus on teel
  • Hindame Teid oma kliendina- täname Teid äri eest!
  • Kas saame Teie ostu kohta küsimusi esitada?
  • Milline oli Teie tänane ostukogemus meiega?
  • Kas Teie ost vastas Teie ootustele?
  • Lihtsalt tänamisest ei piisa
  • Meie kingitus Teile: 10% soodustus Teie järgmiselt ostult
  • Lubage meil tagastada teene
  • Meie poolt Teile eriline tänu
  • Väike maiuspala tänutäheks
  • Aeg varusid täiendada/uuesti tellida
  • Kas otsas? On aeg uuesti täita!
  • Telli kohe tasuta kohaletoimetamiseks / 15% soodsamalt / Boonuskingitus

10 ostujärgset e-posti malli

Ostujärgsed e-kirjad võivad omada erinevaid eesmärke sõltuvalt sellest, mis on Teie ettevõtte jaoks kõige olulisem – kas see, et kliendid tunneksid end erilisena, või kirjad tuletaksid neile meelde toote varude täiendamist, sarnaste toodete ristmüüki või tagasiside kogumist. Ostujärgsed e-kirjad on hämmastavalt võimsad. Allpool on toodud 10 ostujärgset e-posti malli, kus on toodud mõned kõige levinumad stsenaariumid, mida saate kasutada ostujärgsete meilikampaaniate loomisel. 

Tellimuse kinnitamise e-kiri


Hello [Name],

Congratulations! Your purchase on [Website.com] was successfully processed. Your order is now being prepared. You will be receiving shipping updates soon.

How was it to shop at [Website.com]? Help us serve you better, click here to take a quick survey. (It won’t take you more than a minute – we promise!).

Here’s your order confirmation:

Order number: ***
Payment method: ***
Items ordered: ***
Total: ***

Your Order Details:
[listing items purchased]

Thank you for shopping with [Brand],
[YOUR SIGNATURE]

Kohaletoimetamise kinnitusmeil

YOUR ORDER HAS SHIPPED

Good news, [Name] – your items are on their way! Are you smiling? You’re totally smiling. ☺

Here are a few things you should know:

Your order should arrive at your shipping address within [number] business days.
Items may be shipped in separate boxes with no additional shipping charges.
Updated tracking information will be posted to the carrier’s website within 24 hours.

Here’s what we shipped:

[Item 1]
[Item 2]
[Item 3]

TRACK MY ORDER

Thanks for shopping with us,
[YOUR SIGNATURE]

———————————————
HAVE QUESTIONS OR NEED HELP?

Let us know! We’ll do everything we can to make sure you love your experience with us. Reach us at [email], [live chat] or [number]. We’re available Monday – Friday **am – **pm.

‘Aitäh ostu eest’ e-kiri


Dear [Name],

WE’RE HONORED that when it comes to [style/ footwear/ beauty, etc.], you think of us.

There’s a lot of choices out there but you singled us out, and that means a lot. We just want to express how much we appreciate your business. When you’re looking for something truly special, we hope that we’ll continue to be the place you think of first.

Thank you!
[YOUR SIGNATURE]

P.S. If we ever fail to live up to your expectations with the quality of our products, delivery times, or anything else – you can always reach out to our customer care team at [number], [email], or [live chat].

Toote soovitamise e-kiri


Hey [Name],

Thanks for your recent purchase with [Brand]! Your order should have arrived by now, and we hope you are enjoying your new [products].

We thought that you’d like to know customers who made the same purchase also enjoyed the following favorites:

[Recommended product 1]
[Recommended product 2]
[Recommended product 3]
[Recommended product 4]

If you need any help with your next purchase, don’t hesitate to reach out anytime.

Cheers,
[YOUR SIGNATURE]

Varude taastamise meeldetuletuse e-kiri 


[Name],

Greetings from [Brand]! Hope you’re doing great.

According to our records, you ordered (products) a while ago and we would hate for you to run out. So, this a friendly reminder that it’s time to restock, in case your supplies are running low.

RESTOCK NOW

Order in the next 24 hours and shipping is on us.

Let us know if you have any questions. We’re here to help!
[YOUR SIGNATURE]

Järgmise ostusoodustuse meil


Hey [Name], we’ve missed you!

Maybe you’ve been away or just super busy but we noticed you haven’t ordered in a while. So perhaps we can tempt you back with 10% OFF your next order?

We’ve actually added some cool new stuff we think you might like! Here’s a coupon for 10% OFF your next purchase in the next two weeks (expires on ***): [CODE NUMBER]

SHOP NOW

If you have questions or need any help, just reply to this email and we’ll get back to you as soon as we can.

Cheers,
[YOUR SIGNATURE]

Tootepõhine meil


Dear [Name],

Congratulations on your new purchase of [product]!

You’ve made an excellent choice by shopping with us. At [Brand] we truly care about our customers and appreciate your business. If you have any issues at all, we’ll work with you until you are completely satisfied.

Here are a few great tips on using your [product]:

[Product usage tip 1]
[Product usage tip 2]
[Product usage tip 3]

I will contact you in a few days to make sure everything is working well for you and to also share some Frequently Asked Questions (FAQs) about your new [product] that I’m sure will be very helpful.

If by any chance you will not receive your product within [number] days of placing your order, please do let us know right away. We’ll be happy to assist you in any way that we can.

Once again, thank you very much for purchasing [product]!

Best,
[YOUR SIGNATURE]

Tooteuuringu taotluse e-post


Name,

A great big thank you for shopping with [Brand]!

We love our customers dearly, and their opinions mean a lot to us. So, we put together a survey that gives you an opportunity to share your thoughts, so WE can improve your shopping experience – and YOU can take 20% OFF your next purchase for completing it. Click below to take the survey (it won’t take you more than a few minutes) and receive your offer.

START SURVEY
Thank you for your participation.
[YOUR SIGNATURE]

Toote arvustuse taotluse e-kiri

[Name],

We wanted to say a HUGE thank you for shopping with us and we’d love to know what you thought of [Website.com]. If you can spare a few minutes to leave us a review, we’d be super grateful! Please be as honest as you want to be (we can take it).

Write a Review of [Brand]

We love you either way.
[YOUR SIGNATURE]

SaaS pardaletuleku e-kiri


[Name],

Thank you for signing up and joining the [Brand] family! We built [Product name] to help businesses [achieve specific goals], and I hope that we can achieve that for you.

Over the last couple of weeks, we’ll be sending you a few more emails to help you get maximum value from [Product name]. We’ll be sharing some tips, checking in with you, and showing how some of our customers use [Product name] to [whatever the product helps to achieve].

In the meantime, you might find these resources helpful:

[QUICK VIDEO GUIDE]
[KNOWLEDGE BASE]
[COMPANY BLOG]

If you have any questions or hit any bumps in the road, please feel free to call us at [number], start a chat with our support team or visit our FAQs.

Until next time,
[YOUR SIGNATURE]

Ostujärgsed e-kirjad – Korduma kippivad küsimused

Milline on ostujärgne kogemus?

Ostujärgne kliendikogemus on suhtlus ja toimingud, mis toimuvad pärast seda, kui klient teeb ettevõttelt ostu.

Kuidas pakkuda ostujärgset kliendituge?

Ostujärgset kliendituge saate pakkuda, saates ööpäevaringse toe saamiseks automaatselt järelmeili koos lingiga teadmistebaasi artiklitele.

Mis on ostujärgne dissonants ja mida saavad ettevõtted selle vähendamiseks teha?

Ostujärgne dissonants on negatiivsed tunded, mis tekivad pärast seda, kui inimene on toote või teenuse ostnud. Selle vähendamiseks peaks organisatsioonidel olema kindel viis oma klientide toetamiseks, sealhulgas kohene probleemide lahendamine ja lihtne viis tugiteenuste saamiseks.

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