Varude täiendamise e-kirja mallid olemasolevatele klientidele müümiseks on tõhus viis B2C ettevõtete tulude ja kasumlikkuse suurendamiseks. Artikkel pakub praktilist nõu ja näiteid varude täiendamise e-posti mallide kohta klientide sidususe suurendamiseks ning brändilojaalsuse säilitamiseks e-kaubanduse ettevõtetes.
Varude täiendamise e-posti mallide kasutamine olemasolevatele klientidele müümiseks on üks tõhusamaid ja lihtsamaid viise B2C ettevõtete tulude ja kasumlikkuse suurendamiseks. Miks? Kuna Teil on 60–70% suurem tõenäosus müüa praegusele kliendile, võrreldes 5–20% tõenäosusega müüa uuele potentsiaalsele kliendile. Sellisena on varude täiendamise e-posti mallide kasutamine suurepärane lisand teie müügistrateegiale. Need e-kirjad on õigeaegsed, väga asjakohased ja äärmiselt tõhusad – kuid siiski üks kõige sagedamini tähelepanuta jäetud tööriistu, mida e-kaubanduse poeomanikud saavad kasutada kordusostude suurendamiseks ja müügi parandamiseks.
Varude taastamise meil on e-kiri, mis saadetakse klientidele, et tuletada neile meelde, et nad peaksid otsakorrale saamise eel teatud toodet uuesti varuma. See on e-posti turundusmeetod, mida enamasti kasutavad ettevõtted, kes müüvad tarbekaupu, mida saab varuda (näiteks isikliku hügieeni ja ilutooted, toit ja joogid, vitamiinid ja toidulisandid, retseptid, kodu puhastusvahendid, lemmikloomatoit jne).
Varude täitmiset e-kirjad käivitatakse ja saadetakse automaatselt, kui on aeg uuesti osta tooteid, mida kliendid on varem ostnud (prognoositava andmeteaduse põhjal). Seda tüüpi e-kirju saavad edukalt kasutada ka kaubamärgid, mis müüvad kuluvaid tarbekaupu (nt rõivad ja jalatsid), samuti tellimusel põhinevad SaaS-i ettevõtted.
Listracki uuring näitas, et täienduskampaaniate klikkimise ja avamise määr on kõrgeim (53,6%) mis tahes tüüpi olelusringi turundusmeilidest. Lisaks sellele on andmetel täiendusmeilidel keskmiselt avamise määr 50–60%, keskmine klikkimise määr 40–50%ja keskmine konversioonimäär 10-15%. See tähendab, et täiendusmeilid on brändidele kuldne võimalus teenida korduvat tulu, sihtides kliente, kes tõenäoliselt ostavad nende tooteid uuesti.
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Klienditoe tarkvara suurettevõtetele
Suurendage suhtlusprotsessi efektiivsust reaalajas vestluste ja proaktiivsete vestluskutsete abil mitmetelt seadmetelt. Kohandage oma juhtpaneeli vastavalt oma ettevõtte vajadustele ja pakuge kiiremat kliendituge erinevate kanalite kaudu.
Näete vaevahea teenuse pakkumisega COVIDi ajal?
Slovakkia raamatupood Martinus pakub veebiteenust, kus klienditeenindajad nõustavad ostjaid videovestluste ajal. Reguleerige ressursse vastavalt vajadusele ja motiveerige oma meeskonda. Jääge rahulikuks ja leidke lahendusi klientide rahulolu suurendamiseks. Kasutage konserveeritud sõnumeid ja automatiseeritud e-posti vastuseid piletite kiireks lahendamiseks.
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